The chain looks logical. But what has to be true for each link to lead to the next?
That's what we're going to hunt for.
Exercise 2: Theory of Change
Phase 1 — Build your chain
10 min · Own-team breakout
Start from Impact and work backwards
Impact ← Outcomes ← Outputs ← Activities ← Inputs
Get the chain on screen — one person sketches while the team talks
Aim for a first draft that's concrete enough for someone else to read
Exercise 2: Theory of Change
Phase 2 — Hunt for assumptions
6 min · Cross-team breakout
Each person walks others through their team's chain
Reviewers focus on the right-hand side — outcomes and impact
Ask: "What has to be true for this step to lead to the next?"
Name the assumption you think is weakest
This isn't a competition — fresh eyes spot what insiders can't.
Exercise 2: Debrief
One reviewer: share the weakest assumption you found.
Why is it fragile? What could break?
Together: what would we change in the design to reduce the risk?
From logic to people
You've mapped the system and the logic.
Now we zoom in on the people.
Everything you design will land — or not — based on how well it fits the humans who show up.
Know your learners
We were teaching basic web development to women online. The instructions said "open a text editor" — and many participants didn't know what that meant.
We hadn't met the learners up front. We'd aimed at one level of computer literacy. A different audience showed up.
We spent weeks reworking content that could have been right the first time.
Four questions to sit with
Take 2 minutes of silent thinking before we go to breakout rooms.
What do your learners already know or do that your training can build on?
What is the single biggest barrier to their participation or success?
What does "success" look like from their perspective — not yours, not the funder's?
What else do you know about your learners as humans — what do they worry about, struggle with, or juggle?
Exercise 3: Learner Reality Check
10 min · Own-team breakout
Work through the four prompts together
Focus on prompts 2 and 3
Key question: "Is that barrier something your design can reduce, or a condition you need to design within?"
Exercise 3: What barriers came up?
Name the most common barrier type your team identified.
What I'm noticing across the room
Patterns from the morning's work…
You've mapped the terrain: system, logic, learners
After the break, you start building — outcomes first, then activities
Break
Back at [TIME]
20 minutes
How people actually learn
Three principles that should shape every design decision you make.
1. Cognitive load
Your learners' working memory is smaller than you think.
People can hold ~4 new items at a time
Intrinsic load — the genuine challenge of the material
Extraneous load — confusion caused by your design
Your job: reduce extraneous load so learners can focus on what matters.
2. Retrieval practice
Learning happens when people pull knowledge out, not when you push it in.
Recognising an answer ≠ being able to produce it
Apply knowledge in a new context → deeper memory
The struggle of retrieval is the point, not a sign of failure
3. Social learning
People learn by talking, arguing, and building on each other's ideas.
Explaining something to someone else deepens your own understanding
Peer challenge surfaces gaps you didn't know you had
Structure matters — "discuss in groups" is not social learning
Quick show of hands
Who has heard of learning styles?
Who here is a "visual learner"?
Who is an "auditory learner"?
The learning styles myth
If you're an "auditory learner," could you learn to drive a car by listening to someone talk about it?
If you're a "visual learner," could you learn to play guitar by watching videos?
The evidence doesn't support matching instruction to styles.
What works: varying how you engage learners — because different activities build different kinds of understanding.
Vague vs strong outcomes
Vague
Strong
"Understand climate data"
"Interpret a local dataset to identify two practical risks and explain them to a non-specialist audience"
Outcomes describe what learners will do, not what the training will cover.
Exercise 4: Learning Outcomes
Phase 1 — Draft
7 min · Own-team breakout
Draft 2–3 learning outcomes for your training
Checklist for each outcome:
Is it observable?
Does it use an action verb?
Is it realistic for your learners?
Exercise 4: Learning Outcomes
Phase 2 — Cross-team critique
8 min · Cross-team breakout
Read out your team's outcomes
Others check:
Could you observe a learner achieving this — how would you know?
Is any outcome actually a topic description disguised as an outcome?
Note revisions as you go.
Exercise 4: Debrief
Who has a before-and-after?
Share an outcome that improved through the cross-team critique.
From outcomes to activities
You've written outcomes that describe what learners will do.
Now you design the activity that gets them there.
An activity is not a topic — it's a thing learners do that lets them practise the skill they need to achieve.
Exercise 5: Start Designing an Activity
Phase 1 — Design
15 min · Own-team breakout
Pick one learning outcome from Exercise 4. Design an activity that helps learners achieve it.
The six-component template
Objective — which outcome does this address?
Instructions — step-by-step, clear enough for another facilitator to run
Materials — what do learners need?
Time — how long, broken into stages
Output — what do learners produce? (something concrete)
Participation — how is everyone involved, not just the confident ones?
Start with 1, 2, and 5.
Exercise 5: Live share
Phase 2 — Discussion
15 min · Whole group
2–3 teams walk through their emerging design (3–4 min each)
After each share:
What's strong about this design?
What would you want to think through further?
You've started something real
You don't need to finish it today.
The workbook's six-component template is there for when you pick this up again.
The point was to experience what it feels like to design from outcomes, not from topics.
Exercise 6: Learner Experience Audit
Stretch — included if we're ahead of schedule
10 min · Cross-team breakout
Audit a flawed training segment against three questions:
Where would learners feel overwhelmed — material's fault or design's fault?
Where are learners passive for more than 10 minutes — what could they do instead?
Where could learners learn from each other — what structure would make that work?
Agree on 2 concrete improvements.
Exercise 6: Harvest
What improvements did you find?
Which of these problems do you recognise in your own training designs?
Closing reflection
Each team, answer one question:
"What is one thing you will do differently in your next training design because of today?"
Where to go from here
The workbook goes deeper on every topic we touched today
Activities you didn't get to — the workbook has them
Part 2 covers facilitation, iteration, and opening your materials
The goal today was not to master all of this — it was to see the full picture and find the parts that matter most for your work.
Thank you
Teaching for Impact: Designing Effective & Open Training